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Apple's Richard Townhill Calls to Discuss the Final Cut Pro X 10.0.3 Update
I just got off the phone with Apple's Richard Townhill, senior director of applications marketing, who took the time to update me on the latest major update to Final Cut Pro (http://www.apple.com/finalcutpro/), ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party PCI-e cards and boxes (in beta, along with Thunderbolt), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.

ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, Violeta Went to Heaven
At the Sundance Film Festival 2012 in Park City, Utah (January 19 - 29), several films were on the roster for filmmakers whose post-production companies used ASSIMILATE's SCRATCH(r) DI tool in their digital workflows. The Sundance Film Festival 2012, is the premier showcase for independent American and international filmmakers.

Choosing Boris Continuum Complete for a New System
I switched from Final Cut Pro to Adobe Premiere Pro CS5.5 last summer, and three projects later, I'm still happy. But when I wrote my original article, there was one thing I never considered - losing my existing plug-ins I used in FCP. Every editor has plug-ins, some we use daily, others we only need to pull out once in a great while. After Effects and Premiere come with some pretty useful ones, but once in a while I need something a little more specialized.

Boris Soundbite for Final Cut Pro and Premiere Pro
Soundbite from Boris FX is an excellent dialogue search tool developed in conjunction with Nexidia, a company focused on speech analytics. You can search for specific words and phrases easily with Soundbite, then import into Final Cut Pro or Premiere Pro, making it easy and quick to edit hours of interviews for a project. Producers, writers, one-man bands and interns can rejoice while searching through hours of interviews. Say so long to logging video!

Brainy Branding in HD with Unichrome and DeckLink HD Extreme
Clients and projects vary by extremes. A day of work at Unichrome could involve a promotional video for a high tech gadget, or perhaps a 60 second television commercial for baby food. Add a music video for a reggae band to the mix and even then, the possibilities are still endless. Having worked with household brands such as L'Oreal, San Pellegrino, Nescafe and Hasbro, the company knows what it means to deliver high quality, creative work that meets demands and exceeds expectations. In fact, they've earned a reputation for it.

High Bandwidth Wireless for HD and 3D/HD Digital Video Cameras
This technology, in the hands of camera operators in motion picture, television, sports, and Electronic News Gathering (ENG) organizations is ideal for the placement of digital video cameras in remote locations up to 500 meters from the receiver without wires and without concern for interference.

Spain's ImasBlue Goes from the Usual to the Exceptional with Estrella Damm and DaVinci Resolve
Whatever the hindsight, or occasion, what's a summertime get together without cold beers and quality food? The commercial was filmed in HD on-site at ElBulli in Catalonia, and in the region of Costa Brava. Artola and Coixel's team of 70 people utilized two RED One cameras, an ARRI Alexa and a Canon 5D Mark II at 25 and 100 frames per second. The footage was cut over the course of 22 days using Final Cut Pro. To effectively construct the cinematic tone for "La Campana del Verano," Moncho applied DaVinci Resolve's secondary color correction controls for curve grading, leveraging the tools to change luminance value and adjust the associated saturation.

Matchpoint Studios Elects ATEM for First US Presidential Debate Transmitted Live to Web
Headquartered in Tampa, Matchpoint is recognized as a national, full service, state of the art production and post production corporation, offering a one stop shop for clients looking for powerful, tailored creative services and solutions. Not an ordinary studio by any stretch of the imagination, Matchpoint hosts one of the most talented and experienced creative teams in the industry. Their award winning directors, DP's, graphic artists, creatives, engineers and editors form a diverse team that has seen and done it all... up until recently.

Giovanni Bucci's Feverish "Addictions" Video Grabs Hold
A multi-disciplinary creative who works along the whole production process, in "Addictions" Bucci combines green screen, stop motion animation, filming with macro, motion graphics, visual effects and employs the Canon 7D with a 16-35mm Canon lens, with some shots created with the GoPro HD.

For Chen Kaige's 'Sacrifice', Quality Can't Be Sacrificed
Chen Kaige's decision to move the premiere 14 days ahead of schedule put great pressure on postproduction. Even now, the post crew from Hainan International, which contracted for color grading for this film, still remember the state of shock when they were informed of this change. The original schedule was tight enough and after the change, they were left with less than 2 months to grade the feature.

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